From Commodities to Consciousness: Rethinking the Culture Industry
The Idea “Culture Industry” was developed by Theodor Adorno and Max Horkheimer German theorists from the Frankfurt School…
Two Step Flow of Communication: Gordon Ramsay
Two step flow communication is the idea that the opinion of the public is more effectively shaped…
Capitalism, fast fashion and trends: implications of the Culture Industry
The Culture Industry was a phrase coined by Theodor Adorno and Max Horkheimer in their 1947 book…
Exploring the culture industry:
Analyzing the Cultural Sector through the Lens of Media and Communication The concept of the culture industry,…
The Application and Revision of the Two Step Communication Model
During the 1940 U.S. presidential election, sociologist Paul Lazarsfeld conducted a study on election propaganda. The investigation…
The Matrix: Distortion of reality
‘What if the world you perceive is a carefully crafted illusion designed to keep you compliant and…
“The Wandering Earth” and the Future of China’s Film Culture Industry
“The Wandering Earth” (流浪地球) marked a major turning point for China’s film industry when it was released…
Example and Reflection on the Two Step Flow Theory
Introduction In today’s rapidly developing information age, there used to be a two-step flow theory proposed by…
Two-Step theory: Kardashian involvement in criminal justice reform
Alice Marie Johnson is a 63-year-old woman who was sentenced in 1996 to life in prison without…
Cultural industry of art: An immortal legend on stage – Phantom of the Opera
In the prosperous cultural industry, opera, as the pinnacle of stage art, has been attracting the attention…
Mass Production of The Video Game Industry. Same concept? Different Execution?
The cultural industry creates standardised cultural goods, meaning they serve a purpose for the audience to buy…
Global Cultural Icon : Mario’s Industries
The character Mario has become one of the most recognisable symbols in global pop culture. He first…
Fast Fashion Cultural Industry: Zara‘s “See Now, Buy Now” model
In the Frankfurt School’s theory of cultural industry, cultural products are standardized and commoditized for mass production…
Two Step Theory: How much Influence do Opinion Shapers Wield?
Developed by Paul Laarsfeld, Bernard Berelson and Hael Gaudet, the two-step theory is useful in explaining how…
The Two Step Flow Theory and Influencers: How Perceived Trustworthiness Impacts Brand and Media Perception.
The Two-Step Flow Theory of communication, introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in their…
Two Step Flow Theory case study:The Cheat of The Icon group
Two step flow theory is now commonly used in the various media relations in contemporary society.As we…
A case study of Two-Step Flow Theory: The impact of social media KOL
As a communication theory, two-stage communication theory refers to the fact that most people form their own…
Snow White The Repeated Narrative
Do you notice the movies you watch have similar content? If so you’re not alone as two…
A Glimpse into My Life
Welcome to my blog! I’m Farhan Ahmed, a 22-year-old born and raised in the lively streets of…
Hello world//Yannis Ding
Hello! My name is Yinzi Ding and you can call me Yannis! (btw, I just knew Yannis…
Hello World! Sylvia’s introduction blog
Hello World!My name is YU-HSIN LIN, and you can call me Sylvia. I come from Taiwan, a…
Paloma’s blog: Hello World
Hi guys, I’m Paloma! I live in West London and commute to uni, and have chosen the…
INTRODUCTION: Natalie Gou(Junyu Gou)
ABOUT ME Hi, my name is Natalie Gou. I’m from Guangzhou, China, a city right next to…