1 Comment on Behind the Headlines: Manufacturing Consent in the Digital Age
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Behind the Headlines: Manufacturing Consent in the Digital Age

Noam Chomsky and Edward S. Herman’s Manufacturing Consent (1988) introduced the “propaganda model” to explain how mass…

5 Comments on Keeping up the Medium: the Medium Theory through the lens of the Kardashians.
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Keeping up the Medium: the Medium Theory through the lens of the Kardashians.

In our ever-evolving world, where we’re constantly transitioning from medium to medium from screens to pages, from…

2 Comments on End of an Era: Celebrities and their use of Social Media
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

End of an Era: Celebrities and their use of Social Media

Zendaya and Timothée Chalamet are two of the biggest working actors we have today. They have starred…

1 Comment on The Formation of Identity in a Digital Era
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The Formation of Identity in a Digital Era

In the contemporary, highly interconnected society, our identities are influenced not only by our physical environments but…

2 Comments on The Identity of Digital Influencers, Coincidence or Deliberate Arrangement?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

The Identity of Digital Influencers, Coincidence or Deliberate Arrangement?

In the digital world, celebrities and influencers often sculpt captivating personas that may not fully represent their…

4 Comments on Building the Perfect Life: The Kardashian Family’s Instagram Impression Management
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Building the Perfect Life: The Kardashian Family’s Instagram Impression Management

In the age of social media, individuals control how others perceive them through certain symbols and representations….

0 Comment on Shaped by algorithms:How information bubbles reshape our perception
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Shaped by algorithms:How information bubbles reshape our perception

In the era of traditional media, newspapers and TV stations decided what news was worth reporting through…

1 Comment on The Construction of identity in a Digital World about Emma Chamberlain an YouTuber
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

The Construction of identity in a Digital World about Emma Chamberlain an YouTuber

In today’s hyper-connected society, the construction of identity has taken on new dimensions, especially within digital spaces….

3 Comments on Identity in the digital world VS The real self
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Identity in the digital world VS The real self

In this digital age, the Internet has become a part of our life, it provides us with…

6 Comments on The Medium is the Message – Gossip Girl
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

The Medium is the Message – Gossip Girl

The Medium Theory was a theory developed by Marshall McLuhan, and the main idea behind it is…

3 Comments on Construction of Identity in a digital world———Consider the realm of social media as a case in point.
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Construction of Identity in a digital world———Consider the realm of social media as a case in point.

The first person I want to introduce to you on this topic is the American sociologist Erving…

1 Comment on Ethical challenges to the role of AI
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Ethical challenges to the role of AI

The case of a Florida teenager, Sewell Setzer III, who died by suicide after forming a deep…

2 Comments on Algorithm behind Tiktok live broadcast
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Algorithm behind Tiktok live broadcast

Introduction In this rapidly developing internet era, users receive content, products, services, and more that they are…

2 Comments on Building digital selves: identity and Escapism in online gaming
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Building digital selves: identity and Escapism in online gaming

People often turn to virtual spaces as platforms for self-discovery and personal freedom. Video games offer players…

1 Comment on Building Personal IP: Making Brands Stand Out in Online Advertising
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Building Personal IP: Making Brands Stand Out in Online Advertising

Relating to Erving Goffman’s Impression Management,people are always trying to shape their audiences’ impression about themselves by some…

0 Comment on Virtual Personalities: Building Concepts of Self in the Metaverse
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Virtual Personalities: Building Concepts of Self in the Metaverse

The construction of identity in a digital world is the way that people shape and present their…

1 Comment on Does Online Video Games Reveal Your Authentic Self?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Does Online Video Games Reveal Your Authentic Self?

Identity is an essential core of who we are as individuals, the conscious experience of the self…

3 Comments on HOW ASIAN TEENS USE IDENTITY TO BE IDOL?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

HOW ASIAN TEENS USE IDENTITY TO BE IDOL?

“Virtual idols are perfect and can fit the imagined ideals of various netizens. Their virtual nature creates…

3 Comments on More Than Just a Love Story: The Medium That Makes The Notebook Timeless
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

More Than Just a Love Story: The Medium That Makes The Notebook Timeless

How much do films shape our ideas about love and relationships? Take the timeless drama The Notebook,…

0 Comment on Social Media is a Performance
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Social Media is a Performance

The idea of identity is difficult to define as our identities are constantly changing and can be…

2 Comments on Beauty Influencers and Brand PR: Two Step Flow Theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Beauty Influencers and Brand PR: Two Step Flow Theory

The two step flow theory was created by a man named Paul Lazarsfeld in 1948. The theory…

2 Comments on Theme Parks and Popular “Check-In” Spot
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Theme Parks and Popular “Check-In” Spot

Have you ever changed your travel plans just because a theme park was too attractive to resist?…

3 Comments on Elon Musk’s Starship: Opinion Leaders and the Two-Step Flow of Space Innovation
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Elon Musk’s Starship: Opinion Leaders and the Two-Step Flow of Space Innovation

The two-step flow theory refers to the process by which information spreads in two steps: first through…

2 Comments on Estee Lauder and the two-step flow theory: a modern communication paradigm
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Estee Lauder and the two-step flow theory: a modern communication paradigm

In today’s digital world, the two-step flow theory provides a useful framework for understanding the path of…