The Culture Industry: Everyone’s “Obsessed”, and Everything is “Insane”.
Coined by Max Horkheimer and Theodor Adorno in 1947, “the culture industry” is a term used to…
How is the two step flow theory still used in todays society.
The two step flow theory is a communication model which states that media messages don’t directly influence…
Two-Step Flow Theory in Cross-Cultural Communication: How IShowSpeed’s 2025 China Tour Redefined Global Narration of China
Introduction In March 2025, American internet celebrity Darren Watkins Jr. (known as”(ShowSpeed”) and nicknamed “Jiakang Ge’ by…
Skincare and Social Media: How Two-Step Flow Still Works Today
Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…
The Two Step Flow: Decoding 2016 U.S. Election Communication
Lazarsfeld, Berelson and Gaudet proposed the “two step flow theory” in their book “The People’ Choice”: Idea…
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COVID-19 and the Two Step Flow Theory
Formulated in “The People’s Choice” by Paul Lazarfeld, the Two-Step Flow theory discusses how mass media is…
Using cultural industry theory to understand and interpret contemporary phenomena
When we say cultural industry, we will always say the cultural products are controlled by capital and…
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