Building the Perfect Life: The Kardashian Family’s Instagram Impression Management
In the age of social media, individuals control how others perceive them through certain symbols and representations….
Shaped by algorithms:How information bubbles reshape our perception
In the era of traditional media, newspapers and TV stations decided what news was worth reporting through…
The Construction of identity in a Digital World about Emma Chamberlain an YouTuber
In today’s hyper-connected society, the construction of identity has taken on new dimensions, especially within digital spaces….
Identity in the digital world VS The real self
In this digital age, the Internet has become a part of our life, it provides us with…
The Medium is the Message – Gossip Girl
The Medium Theory was a theory developed by Marshall McLuhan, and the main idea behind it is…
Construction of Identity in a digital world———Consider the realm of social media as a case in point.
The first person I want to introduce to you on this topic is the American sociologist Erving…
Ethical challenges to the role of AI
The case of a Florida teenager, Sewell Setzer III, who died by suicide after forming a deep…
Algorithm behind Tiktok live broadcast
Recently, a lot of online celebrities exposed the data analysis of the Tiktok live streaming background. For…
Building digital selves: identity and Escapism in online gaming
People often turn to virtual spaces as platforms for self-discovery and personal freedom. Video games offer players…
Building Personal IP: Making Brands Stand Out in Online Advertising
Relating to Erving Goffman’s Impression Management,people are always trying to shape their audiences’ impression about themselves by some…
Virtual Personalities: Building Concepts of Self in the Metaverse
The construction of identity in a digital world is the way that people shape and present their…
Does Online Video Games Reveal Your Authentic Self?
Identity is an essential core of who we are as individuals, the conscious experience of the self…
HOW ASIAN TEENS USE IDENTITY TO BE IDOL?
“Virtual idols are perfect and can fit the imagined ideals of various netizens. Their virtual nature creates…
More Than Just a Love Story: The Medium That Makes The Notebook Timeless
How much do films shape our ideas about love and relationships? Take the timeless drama The Notebook,…
Social Media is a Performance
The idea of identity is difficult to define as our identities are constantly changing and can be…
Beauty Influencers and Brand PR: Two Step Flow Theory
The two step flow theory was created by a man named Paul Lazarsfeld in 1948. The theory…
Theme Parks and Popular “Check-In” Spot
Have you ever changed your travel plans just because a theme park was too attractive to resist?…
Elon Musk’s Starship: Opinion Leaders and the Two-Step Flow of Space Innovation
The two-step flow theory refers to the process by which information spreads in two steps: first through…
Estee Lauder and the two-step flow theory: a modern communication paradigm
In today’s digital world, the two-step flow theory provides a useful framework for understanding the path of…
From Commodities to Consciousness: Rethinking the Culture Industry
The Idea “Culture Industry” was developed by Theodor Adorno and Max Horkheimer German theorists from the Frankfurt School…
Two Step Flow of Communication: Gordon Ramsay
Two step flow communication is the idea that the opinion of the public is more effectively shaped…
Capitalism, fast fashion and trends: implications of the Culture Industry
The Culture Industry was a phrase coined by Theodor Adorno and Max Horkheimer in their 1947 book…
Exploring the culture industry:
Analyzing the Cultural Sector through the Lens of Media and Communication The concept of the culture industry,…
The Application and Revision of the Two Step Communication Model
During the 1940 U.S. presidential election, sociologist Paul Lazarsfeld conducted a study on election propaganda. The investigation…