The variations in how McLuhan’s research on printing and media theory is exhibited in the East and West.
According to Marshall McLuhan, ‘the medium is the message.’ This perspective posits that a medium is not…
The Construction of Identity in a Digital World
In contemporary society, identity formation has increasingly moved beyond physical and social boundaries into digital environments. The…
Construction of Identity in a Digital World: The “faces” of ourselves.
Throughout my upbringing, my Mother consistently cautioned me about the potential risks of using social media platforms….
Piecing Together Identity in the Digital World
Imagine, when you are carefully choosing a WeChat avatar, whether you choose a professional professional photo or…
The Building of Identity in a Digital World.
The 21st century identity is more fluid, complex, and performative than any other time in history. The…
The Construction of Identity in a Digital World
In our present digital era, identity is no longer solely formed in physical spaces — it is increasingly shaped…
How the Influencer Economy Shapes Digital Identity: The Case of Kendall Jenner
In today’s digital culture, social media has turned personal identity into a kind of brand. The influencer…
Kim Kardashian and the Digital Construction of Identity
In today’s digital world, our identities are to fixed. Instead, they are performed, edited, and shared across…
How Do We “Be Ourselves” Online?
You put on a different act every day, don’t you?Every day when you turn on your phone,…
What is Medium Theory
Medium Theory argues that the form or technology of a medium itself—not just the content it carries—shapes…
From Gutenberg to Google: The Media That Built (and Broke) Modernity
We must first comprehend the communication technologies of the present day to comprehend them. Modernity is a…
Two-step flow theory and how it shapes society
The two-step flow theory of communication demonstrates that messages from the mass media travel through an intermediary…
Who Even Am I Online?
Sometimes I catch myself editing a photo and I start wondering who is this even for? I…
Construction Safety Knowledge Sharing on YouTube: A Two-Step Flow Theory Analysis
Imagine this: a theory born in the 1940s is now helping save lives on construction sites—thanks to…
Two-Step Flow Theory: How Influence Travels Through People
What the theory says: The Two-Step Flow Theory challenges the notion that mass media directly persuades audiences….
A type of interesting self-construction and presentation phenomenon in Chinese social media
According to Goffman’s theory, we are performing on a stage, which needs us to be formal in…
The Influence of Mass Media on Society
Mass media has always been a mirror of society—but it’s also the brush that paints what we…
Movie clip bloggers – The practice and innovation of the new two-step-flow theory in the Internet era
cuicuigo is a clip blogger on TikTok, he now has nearly 800,000 followers and has received more than…
Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads
What the theory says Two-step flow argues that mass media rarely persuades people directly. Messages first pass…
What Is the Two-Step Flow Theory?
The Two-Step Flow Theory is a communication idea developed by Paul Lazarsfeld and Elihu Katz in the…
The “Culture Industry” in the Digital Age
The idea of the Culture Industry was first introduced by Theodor Adorno and Max Horkheimer in 1944….
The Real Meaning of the Culture Industry.
Have you at times felt that most of the movies, songs or TV shows seem somehow the…
Theater Accessibility: The Flow of Bootlegs
Throughout the rise of the internet, and even before, videos of theater shows are known to be…
use two steps flow to explain buy people always follow bloggers to buy things
A few days ago, while browsing a home decor blogger’s video, she mentioned that her cosmetics were…