Category: Blog
Reading Between the Lines
Decoding Culture: Why Semiotics Matter More Than Ever We can decipher what we see in our daily…
Self-Identity in a Digital World
There is something about social media that just shifts everything, either in a positive or negative way….
Influencer Identity: The Blueprint
In today’s world and on social media, there are many influencers constantly on our feed. These influencers…
The public and the influencer chain
Two step flow theory When we think about how the Italian government communicates with people, it’s easy…
The variations in how McLuhan’s research on printing and media theory is exhibited in the East and West.
According to Marshall McLuhan, ‘the medium is the message.’ This perspective posits that a medium is not…
The Construction of Identity in a Digital World
In contemporary society, identity formation has increasingly moved beyond physical and social boundaries into digital environments. The…
Construction of Identity in a Digital World: The “faces” of ourselves.
Throughout my upbringing, my Mother consistently cautioned me about the potential risks of using social media platforms….
Piecing Together Identity in the Digital World
Imagine, when you are carefully choosing a WeChat avatar, whether you choose a professional professional photo or…
The Building of Identity in a Digital World.
The 21st century identity is more fluid, complex, and performative than any other time in history. The…
The Construction of Identity in a Digital World
In our present digital era, identity is no longer solely formed in physical spaces — it is increasingly shaped…
How the Influencer Economy Shapes Digital Identity: The Case of Kendall Jenner
In today’s digital culture, social media has turned personal identity into a kind of brand. The influencer…
How Do We “Be Ourselves” Online?
You put on a different act every day, don’t you?Every day when you turn on your phone,…
From Gutenberg to Google: The Media That Built (and Broke) Modernity
We must first comprehend the communication technologies of the present day to comprehend them. Modernity is a…
Two-step flow theory and how it shapes society
The two-step flow theory of communication demonstrates that messages from the mass media travel through an intermediary…
A type of interesting self-construction and presentation phenomenon in Chinese social media
According to Goffman’s theory, we are performing on a stage, which needs us to be formal in…
The Influence of Mass Media on Society
Mass media has always been a mirror of society—but it’s also the brush that paints what we…
Movie clip bloggers – The practice and innovation of the new two-step-flow theory in the Internet era
cuicuigo is a clip blogger on TikTok, he now has nearly 800,000 followers and has received more than…
Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads
What the theory says Two-step flow argues that mass media rarely persuades people directly. Messages first pass…
What Is the Two-Step Flow Theory?
The Two-Step Flow Theory is a communication idea developed by Paul Lazarsfeld and Elihu Katz in the…
The “Culture Industry” in the Digital Age
The idea of the Culture Industry was first introduced by Theodor Adorno and Max Horkheimer in 1944….
The Real Meaning of the Culture Industry.
Have you at times felt that most of the movies, songs or TV shows seem somehow the…
use two steps flow to explain buy people always follow bloggers to buy things
A few days ago, while browsing a home decor blogger’s video, she mentioned that her cosmetics were…
Two-Step Flow Theory in Cross-Cultural Communication: How IShowSpeed’s 2025 China Tour Redefined Global Narration of China
Introduction In March 2025, American internet celebrity Darren Watkins Jr. (known as”(ShowSpeed”) and nicknamed “Jiakang Ge’ by…
Skincare and Social Media: How Two-Step Flow Still Works Today
Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…