Category: Blog
Timeless Radio: Reflective Report
Knowledge and understanding of British commercial broadcasting Since its rise in the 1950s, UK commercial broadcasting has…
Hello World
Hi! My name is Minhui, and I’m from Nanjing, China. Nanjing is a historic city in eastern…
“The male gaze” film “Dance, Girl, Dance”
The “male gaze” is a concept proposed by Laura Mulvey in 1975 in Visual Pleasure and Narrative…
Male gaze in perfume Advertisment
Perfume advertising has always been in a special place in modern marketing culture, especially in terms of…
The Male Gaze: Unsettling and Meaningless Depictions of Women in Film
The concept of the male gaze is often discussed in relation to films. In many movies, female…
The Male Gaze: The Portrayal Of Chubby Girls In Different Lenses
Introduction “The male gaze “is a concept proposed by feminist film theorist Laura Mulvey. This concept refers…
Behind the controller: The impact of the male gaze in gaming culture
The male gaze is a feminist theory that argues movies and video games are structured around the…
Male Gaze: The Objectification of ‘Bond Girls’
‘Male gaze’ is a theory developed by Laura Mulvey in her essay, ‘Visual Pleasure and Narrative Cinema’…
Exploring the Male Gaze: The Impact of Gender Views on Media and Society:
The Male Gaze is a key idea in feminist theory and cultural analysis. Introduced by film theorist…
Video Game Skins A Money Grab Scheme? The Male Gaze in Gaming
What is the male gaze? From the male viewer, women are presented as objects, tools for visual…
“More Than a Blonde Bombshell: Marilyn Monroe and the Male Gaze”
The concept of the male gaze, introduced by feminist theorist Laura Mulvey in her 1975 essay “Visual Pleasure…
《Manufacturing Consent》Media manipulation is ubiquitous in our daily lives
Media manipulation is ubiquitous in our daily lives, shaping our perceptions, opinions, and even actions. In his…
Shaping the Story: Unveiling the Hidden Forces Behind Media Manipulation
In the contemporary era of digital information, the consumption of media has become a fundamental aspect of…
The Story Behind the Moon Landing: A Different Perspective on Global Decoding from Apollo 11
In the field of media and communication, the concepts of encoding and decoding help us to understand…
Decoding Nike’s “Dream Crazy” Campaign: A Study Through Hall’s Reception Theory
Nike’s “Dream Crazy” campaign, starring Colin Kaepernick, sparked a whirlwind of debate when it debuted in 2018. While shedding light…
How Encoding and Decoding is used by GeForce Now
Hall’s encoding/decoding model used signs to encode media text or programme’s meaning. The audience would decode the…
Manufacturing Consent: How Media Affects Public Opinion
Introduction In the era of information explosion, how media influences public opinion has become an important topic….
Cracking the Code: A National Treasure
The theory of encoding and coding by Jamaican-scholar cultural theorist Stuart Hall (1932-2014)He is often referred to…
Heinz: The Ultimate Advertising Fail
A theory developed by Jamaican scholar, Stuart Hall, researched this idea of reception where he looked into…
Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?
We live in an interconnected world where the media now has immense power to influence the masses….
The Formation of Identity in a Digital Era
In the contemporary, highly interconnected society, our identities are influenced not only by our physical environments but…
Identity in the digital world VS The real self
In this digital age, the Internet has become a part of our life, it provides us with…
Ethical challenges to the role of AI
The case of a Florida teenager, Sewell Setzer III, who died by suicide after forming a deep…
Building digital selves: identity and Escapism in online gaming
People often turn to virtual spaces as platforms for self-discovery and personal freedom. Video games offer players…