Category: Blog
Culture Industry- Coached or Real?
Theodor Adorno and Max Horkheimer developed the phrase “Culture Industry” in 1944 as part of their criticism…
Hello World
Hi there, my name is Jamal and I’m in my second year of studying digital media at…
Introduce myself
Hi everyone! My name is Kevin, and I’m a student from Shenzhen, China — a city known…
Understanding the Male Gaze, the Female Gaze
The concept of the ‘male gaze’ has been central to feminist film theory for decades. Feminist scholars…
Algorithmic Biases: Why “Neutral” Code Still Picks Sides
Algorithmic biases are systematic mistakes in how automated systems treat people differently, usually based on race, gender,…
Understanding the Male Gaze in Everyday Media
The idea of the “male gaze” might sound like something complicated, but once you start noticing it,…
Wo(men): The Male Gaze.
To be seen as a Female is to be seen as a conceptualization. Used as a tool…
Algorithmic bias:When”intelligence”also wears “colored glasses”
Have you ever wondered that when you submit your resume online but receive no response, it might…
What Are Algorithmic Biases: the When, How, and Why They Occur.
In today’s society algorithms are going through as they are more and more integrated throughout all the…
How the Male Gaze Shapes Men, Not Just Women
Laura Mulvey’s idea of the male gaze is often used to explain how films make women look…
Algorithmic Biases in AI Face Recognition
In this blog, I discuss the idea of algorithmic bias through the example of AI face recognition…
Male is female, female is male
There is a male gaze in feminist theory from John Berger in 1972, means from men’s sight…
“Ecoding and Decoding”
We’re all surrounded by messages, constantly. Whether it’s through the ads we see, the content on social…
THE SHIFT FROM CLEAN GIRL TO MESSY GIRL AESTHETIC
One of the biggest aesthetic shifts on TikTok and Instagram recently is the move from the “clean…
Ideas of Encoding and Decoding: Why We All See the Same Media Differently
Scroll through TikTok, flip on the news, or glance at a billboard on your commute—you’re not just…
Bidding for the Buyer: Manufacturing Consent.
When watching the news or reading news-related media, how often do you question the value of your…
Orientalism – An encoding within an unequal power structure
Edward Said, in his 1978 publication Orientalism, critiqued the biased understanding of Eastern cultures by the West, emphasizing…
Ideas of Encoding and Decoding: How Meaning Is Made and Shared
Encoding and decoding theories are some of the basic concepts in the incidence of how meaning moves…
Manufacturing Consent
Manufacturing consent, a concept articulated by Edward S. Herman and Noam Chomsky, describes the structural processes through…
Manufacturing Consent, Everyday: Learning to See the Filters
When I first read Manufacturing Consent, I didn’t expect to be upset. I thought, “Of course the…
Understanding Encoding and Decoding Through a McDonald’s “I’m Lovin’ It” Advertisement
In our daily life, we can see McDonald’s advertisement posters displayed everywhere, such as in subways, stations…
Manufacturing Consent: The story we hear and the story that stay quiet.
When we see news like this”Experts agree…” many of us might not think too much about it….
Manufacturing Consent: Decoding the Propaganda Model
Critical books like Critical Political Economy of the Media by Jonathan Hardy and Meenakshi Gigi Durham’s Media…
Encoding and decoding in a Chinese TV series
The theory of encoding and decoding includes encoding and decoding. Encoding means transforming information from one form…