Category: Blog

0 Comment on Timeless Radio: Reflective Report
Posted in Blog

Timeless Radio: Reflective Report

Knowledge and understanding of British commercial broadcasting Since its rise in the 1950s, UK commercial broadcasting has…

0 Comment on Hello World
Posted in Blog

Hello World

Hi! My name is Minhui, and I’m from Nanjing, China. Nanjing is a historic city in eastern…

1 Comment on “The male gaze” film “Dance, Girl, Dance”
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

“The male gaze” film “Dance, Girl, Dance”

The “male gaze” is a concept proposed by Laura Mulvey in 1975 in Visual Pleasure and Narrative…

5 Comments on Male gaze in perfume Advertisment
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

Male gaze in perfume Advertisment

Perfume advertising has always been in a special place in modern marketing culture, especially in terms of…

1 Comment on The Male Gaze: Unsettling and Meaningless Depictions of Women in Film
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

The Male Gaze: Unsettling and Meaningless Depictions of Women in Film

The concept of the male gaze is often discussed in relation to films. In many movies, female…

4 Comments on The Male Gaze: The Portrayal Of Chubby Girls In Different Lenses
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

The Male Gaze: The Portrayal Of Chubby Girls In Different Lenses

Introduction “The male gaze “is a concept proposed by feminist film theorist Laura Mulvey. This concept refers…

2 Comments on Behind the controller: The impact of the male gaze in gaming culture
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

Behind the controller: The impact of the male gaze in gaming culture

The male gaze is a feminist theory that argues movies and video games are structured around the…

6 Comments on Male Gaze: The Objectification of ‘Bond Girls’
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

Male Gaze: The Objectification of ‘Bond Girls’

‘Male gaze’ is a theory developed by Laura Mulvey in her essay, ‘Visual Pleasure and Narrative Cinema’…

0 Comment on Exploring the Male Gaze: The Impact of Gender Views on Media and Society:
Posted in Blog

Exploring the Male Gaze: The Impact of Gender Views on Media and Society:

The Male Gaze is a key idea in feminist theory and cultural analysis. Introduced by film theorist…

5 Comments on Video Game Skins A Money Grab Scheme? The Male Gaze in Gaming
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

Video Game Skins A Money Grab Scheme? The Male Gaze in Gaming

What is the male gaze? From the male viewer, women are presented as objects, tools for visual…

2 Comments on “More Than a Blonde Bombshell: Marilyn Monroe and the Male Gaze”
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’ Blog

“More Than a Blonde Bombshell: Marilyn Monroe and the Male Gaze”

The concept of the male gaze, introduced by feminist theorist Laura Mulvey in her 1975 essay “Visual Pleasure…

2 Comments on 《Manufacturing Consent》Media manipulation is ubiquitous in our daily lives
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

《Manufacturing Consent》Media manipulation is ubiquitous in our daily lives

Media manipulation is ubiquitous in our daily lives, shaping our perceptions, opinions, and even actions. In his…

1 Comment on Shaping the Story: Unveiling the Hidden Forces Behind Media Manipulation
Posted in Blog

Shaping the Story: Unveiling the Hidden Forces Behind Media Manipulation

In the contemporary era of digital information, the consumption of media has become a fundamental aspect of…

2 Comments on The Story Behind the Moon Landing: A Different Perspective on Global Decoding from Apollo 11
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

The Story Behind the Moon Landing: A Different Perspective on Global Decoding from Apollo 11

In the field of media and communication, the concepts of encoding and decoding help us to understand…

0 Comment on Decoding Nike’s “Dream Crazy” Campaign: A Study Through Hall’s Reception Theory
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Decoding Nike’s “Dream Crazy” Campaign: A Study Through Hall’s Reception Theory

Nike’s “Dream Crazy” campaign, starring Colin Kaepernick, sparked a whirlwind of debate when it debuted in 2018. While shedding light…

1 Comment on How Encoding and Decoding is used by GeForce Now
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

How Encoding and Decoding is used by GeForce Now

Hall’s encoding/decoding model used signs to encode media text or programme’s meaning. The audience would decode the…

3 Comments on Manufacturing Consent: How Media Affects Public Opinion
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: How Media Affects Public Opinion

Introduction In the era of information explosion, how media influences public opinion has become an important topic….

0 Comment on Cracking the Code: A National Treasure
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Cracking the Code: A National Treasure

The theory of encoding and coding by Jamaican-scholar cultural theorist Stuart Hall (1932-2014)He is often referred to…

Source: Joe Dudeck, Unsplash
1 Comment on Heinz: The Ultimate Advertising Fail
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Heinz: The Ultimate Advertising Fail

A theory developed by Jamaican scholar, Stuart Hall, researched this idea of reception where he looked into…

0 Comment on Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?

We live in an interconnected world where the media now has immense power to influence the masses….

1 Comment on The Formation of Identity in a Digital Era
Posted in Blog

The Formation of Identity in a Digital Era

In the contemporary, highly interconnected society, our identities are influenced not only by our physical environments but…

3 Comments on Identity in the digital world VS The real self
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Identity in the digital world VS The real self

In this digital age, the Internet has become a part of our life, it provides us with…

1 Comment on Ethical challenges to the role of AI
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Ethical challenges to the role of AI

The case of a Florida teenager, Sewell Setzer III, who died by suicide after forming a deep…

2 Comments on Building digital selves: identity and Escapism in online gaming
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Building digital selves: identity and Escapism in online gaming

People often turn to virtual spaces as platforms for self-discovery and personal freedom. Video games offer players…