Category: Blog
Ideas of Encoding and Decoding: Why We All See the Same Media Differently
Scroll through TikTok, flip on the news, or glance at a billboard on your commute—you’re not just…
Bidding for the Buyer: Manufacturing Consent.
When watching the news or reading news-related media, how often do you question the value of your…
Orientalism – An encoding within an unequal power structure
Edward Said, in his 1978 publication Orientalism, critiqued the biased understanding of Eastern cultures by the West, emphasizing…
Ideas of Encoding and Decoding: How Meaning Is Made and Shared
Encoding and decoding theories are some of the basic concepts in the incidence of how meaning moves…
Manufacturing Consent
Manufacturing consent, a concept articulated by Edward S. Herman and Noam Chomsky, describes the structural processes through…
Manufacturing Consent, Everyday: Learning to See the Filters
I didn’t expect to be shaken up when I first read Manufacturing Consent. I thought, “Of course…
Understanding Encoding and Decoding Through a McDonald’s “I’m Lovin’ It” Advertisement
In our daily life, we can see McDonald’s advertisement posters displayed everywhere, such as in subways, stations…
Manufacturing Consent: The story we hear and the story that stay quiet.
When we see news like this”Experts agree…” many of us might not think too much about it….
Manufacturing Consent: Decoding the Propaganda Model
Critical books like Critical Political Economy of the Media by Jonathan Hardy and Meenakshi Gigi Durham’s Media…
Encoding and decoding in a Chinese TV series
The theory of encoding and decoding includes encoding and decoding. Encoding means transforming information from one form…
Reading Between the Lines
Decoding Culture: Why Semiotics Matter More Than Ever We can decipher what we see in our daily…
Self-Identity in a Digital World
There is something about social media that just shifts everything, either in a positive or negative way….
Influencer Identity: The Blueprint
In today’s world and on social media, there are many influencers constantly on our feed. These influencers…
The public and the influencer chain
Two step flow theory When we think about how the Italian government communicates with people, it’s easy…
The variations in how McLuhan’s research on printing and media theory is exhibited in the East and West.
According to Marshall McLuhan, ‘the medium is the message.’ This perspective posits that a medium is not…
The Construction of Identity in a Digital World
In contemporary society, identity formation has increasingly moved beyond physical and social boundaries into digital environments. The…
Construction of Identity in a Digital World: The “faces” of ourselves.
Throughout my upbringing, my Mother consistently cautioned me about the potential risks of using social media platforms….
Piecing Together Identity in the Digital World
Imagine, when you are carefully choosing a WeChat avatar, whether you choose a professional professional photo or…
The Building of Identity in a Digital World.
The 21st century identity is more fluid, complex, and performative than any other time in history. The…
The Construction of Identity in a Digital World
In our present digital era, identity is no longer solely formed in physical spaces — it is increasingly shaped…
How Do We “Be Ourselves” Online?
You put on a different act every day, don’t you?Every day when you turn on your phone,…
From Gutenberg to Google: The Media That Built (and Broke) Modernity
We must first comprehend the communication technologies of the present day to comprehend them. Modernity is a…
Two-step flow theory and how it shapes society
The two-step flow theory of communication demonstrates that messages from the mass media travel through an intermediary…
A type of interesting self-construction and presentation phenomenon in Chinese social media
According to Goffman’s theory, we are performing on a stage, which needs us to be formal in…