Category: 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’
Manufacturing Consent
Edward Herman and Noam Chomsky’s book “Manufacturing Consent” makes the case that the media in capitalist democracies…
Encoding and Decoding Animal Crossing: New Horizons
After its 2020 release, Animal Crossing: New Horizons became a cultural phenomenon rather than just an entertaining…
“Ecoding and Decoding”
We’re all surrounded by messages, constantly. Whether it’s through the ads we see, the content on social…
THE SHIFT FROM CLEAN GIRL TO MESSY GIRL AESTHETIC
One of the biggest aesthetic shifts on TikTok and Instagram recently is the move from the “clean…
How Social Media Platforms “Manufacture Consent” Today
Herman and Chomsky’s idea of Manufacturing Consent was originally about newspapers and TV, but when I think about how…
Encoding and Decoding weaved into Wicked
The ideas of encoding and decoding can be seen in the 2024 film Wicked and the stage…
American Procedurals: Encoding and Decoding ‘Copaganda’
When we consume television, we don’t often think about the messages that are put into the shows, …
Manufacturing Consent: The Palestinian Genocide
The theory of manufacturing consent stems from Edward S. Herman’s and Noam Chomsky’s book, Manufacturing Consent: The…
Manufacturing Consent:
How Media Shapes What We Think Without Us Noticing Much 1. The Core Idea When Herman and…
Internet meme: Decoding “Side-Eyed Chloe”
Stuart Hall’s (1973) coding and decoding theory provides a powerful analytical tool for us to understand contemporary…
Manufacturing Consent, Everyday: Learning to See the Filters
When I first read Manufacturing Consent, I didn’t expect to be upset. I thought, “Of course the…
Understanding Encoding and Decoding Through a McDonald’s “I’m Lovin’ It” Advertisement
In our daily life, we can see McDonald’s advertisement posters displayed everywhere, such as in subways, stations…
Manufacturing Consent: The story we hear and the story that stay quiet.
When we see news like this”Experts agree…” many of us might not think too much about it….
Encoding and decoding in a Chinese TV series
The theory of encoding and decoding includes encoding and decoding. Encoding means transforming information from one form…
