Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
Beauty Influencers and Brand PR: Two Step Flow Theory
The two step flow theory was created by a man named Paul Lazarsfeld in 1948. The theory…
Theme Parks and Popular “Check-In” Spot
Have you ever changed your travel plans just because a theme park was too attractive to resist?…
Estee Lauder and the two-step flow theory: a modern communication paradigm
In today’s digital world, the two-step flow theory provides a useful framework for understanding the path of…
From Commodities to Consciousness: Rethinking the Culture Industry
The Idea “Culture Industry” was developed by Theodor Adorno and Max Horkheimer German theorists from the Frankfurt School…
Two Step Flow of Communication: Gordon Ramsay
Two step flow communication is the idea that the opinion of the public is more effectively shaped…
Capitalism, fast fashion and trends: implications of the Culture Industry
The Culture Industry was a phrase coined by Theodor Adorno and Max Horkheimer in their 1947 book…
The Application and Revision of the Two Step Communication Model
During the 1940 U.S. presidential election, sociologist Paul Lazarsfeld conducted a study on election propaganda. The investigation…
“The Wandering Earth” and the Future of China’s Film Culture Industry
“The Wandering Earth” (流浪地球) marked a major turning point for China’s film industry when it was released…
Example and Reflection on the Two Step Flow Theory
Regarding the two-step communication theory, there is an example about the dissemination of health information that can…
Two-Step theory: Kardashian involvement in criminal justice reform
Alice Marie Johnson is a 63-year-old woman who was sentenced in 1996 to life in prison without…
Cultural industry of art: An immortal legend on stage – Phantom of the Opera
In the prosperous cultural industry, opera, as the pinnacle of stage art, has been attracting the attention…
Mass Production of The Video Game Industry. Same concept? Different Execution?
The cultural industry creates standardised cultural goods, meaning they serve a purpose for the audience to buy…
Global Cultural Icon : Mario’s Industries
The character Mario has become one of the most recognisable symbols in global pop culture. He first…
Fast Fashion Cultural Industry: Zara‘s “See Now, Buy Now” model
In the Frankfurt School’s theory of cultural industry, cultural products are standardized and commoditized for mass production…
Two Step Theory: How much Influence do Opinion Shapers Wield?
Developed by Paul Laarsfeld, Bernard Berelson and Hael Gaudet, the two-step theory is useful in explaining how…
The Two Step Flow Theory and Influencers: How Perceived Trustworthiness Impacts Brand and Media Perception.
The Two-Step Flow Theory of communication, introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in their…
Two Step Flow Theory case study:The Cheat of The Icon group
Two step flow theory is now commonly used in the various media relations in contemporary society.As we…
A case study of Two-Step Flow Theory: The impact of social media KOL
As a communication theory, two-stage communication theory refers to the fact that most people form their own…
Snow White The Repeated Narrative
Do you notice the movies you watch have similar content? If so you’re not alone as two…
