Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
The public and the influencer chain
Two step flow theory When we think about how the Italian government communicates with people, it’s easy…
Construction Safety Knowledge Sharing on YouTube: A Two-Step Flow Theory Analysis
Imagine this: a theory born in the 1940s is now helping save lives on construction sites—thanks to…
Two-Step Flow Theory: How Influence Travels Through People
What the theory says: The Two-Step Flow Theory challenges the notion that mass media directly persuades audiences….
What Is the Two-Step Flow Theory?
The Two-Step Flow Theory is a communication idea developed by Paul Lazarsfeld and Elihu Katz in the…
Theater Accessibility: The Flow of Bootlegs
Throughout the rise of the internet, and even before, videos of theater shows are known to be…
The Culture Industry: Everyone’s “Obsessed”, and Everything is “Insane”.
Coined by Max Horkheimer and Theodor Adorno in 1947, “the culture industry” is a term used to…
How is the two step flow theory still used in todays society.
The two step flow theory is a communication model which states that media messages don’t directly influence…
Skincare and Social Media: How Two-Step Flow Still Works Today
Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…
The Two Step Flow: Decoding 2016 U.S. Election Communication
Lazarsfeld, Berelson and Gaudet proposed the “two step flow theory” in their book “The People’ Choice”: Idea…
COVID-19 and the Two Step Flow Theory
Formulated in “The People’s Choice” by Paul Lazarfeld, the Two-Step Flow theory discusses how mass media is…
Using cultural industry theory to understand and interpret contemporary phenomena
When we say cultural industry, we will always say the cultural products are controlled by capital and…
