Author: w1964139

1 Comment on What is the male gaze in a patriarchal society
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’

What is the male gaze in a patriarchal society

What is the gaze: The term gaze was coined by Lacan and extended by Foucault, where the…

2 Comments on Ideas of encoding and decoding real-life applications
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Ideas of encoding and decoding real-life applications

Multiple decoding for different audiences The encoding and decoding model of communication is an argument that was…

1 Comment on Medium Theory
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Medium Theory

The medium is the message is McLuhan’s high level summary of the position and role of communication…

1 Comment on Two step flow
Posted in Blog

Two step flow

The two step flow theory mentioned in the course, in which opinion leaders are at the centre…

1 Comment on Hi,I’m xinyue
Posted in Blog

Hi,I’m xinyue

Hey guys,my name is Xinyue Zhang.If you don’t know how to pronounce my name,never mind.The the yue…