Author: 21577110
Understanding Encoding and Decoding Through a McDonald’s “I’m Lovin’ It” Advertisement
In our daily life, we can see McDonald’s advertisement posters displayed everywhere, such as in subways, stations…
How the Influencer Economy Shapes Digital Identity: The Case of Kendall Jenner
In today’s digital culture, social media has turned personal identity into a kind of brand. The influencer…
Skincare and Social Media: How Two-Step Flow Still Works Today
Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…
About me
Hi everyone!My name is Zixin Guo, but you can also call me Jessie. I’m from Guangzhou, China,…