Author: Xinyi
Digital media PR and advertising.
Music,photography,singing,movie,cooking and so on
The Male Gaze: Unsettling and Meaningless Depictions of Women in Film
The concept of the male gaze is often discussed in relation to films. In many movies, female…
Encoding&Decoding:Whisper Challenge
About Hall’s encoding and decoding model,this is a process of information transmission and interpretation. As Hall suggests,…
Building Personal IP: Making Brands Stand Out in Online Advertising
Relating to Erving Goffman’s Impression Management,people are always trying to shape their audiences’ impression about themselves by some…
Two Step Flow Theory case study:The Cheat of The Icon group
Two step flow theory is now commonly used in the various media relations in contemporary society.As we…
XINYI Zhang’s Introduction
WHO AM I Hi everyone,my name is Xinyi Zhang and you can call me Siniyah. What I…