Author: 20690627

0 Comment on Manufacturing Consent, Everyday: Learning to See the Filters
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent, Everyday: Learning to See the Filters

I didn’t expect to be shaken up when I first read Manufacturing Consent. I thought, “Of course…

0 Comment on Being Ourselves Online: Constructing Identity in a Digital World
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Being Ourselves Online: Constructing Identity in a Digital World

In today’s digital world, self-expression has become an art, a kind of tightrope walk. We no longer…

1 Comment on Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads
Posted in Blog

Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads

What the theory says Two-step flow argues that mass media rarely persuades people directly. Messages first pass…