Author: Xiaoyu

0 Comment on Behind the Headlines: Manufacturing Consent in the Digital Age
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Behind the Headlines: Manufacturing Consent in the Digital Age

Noam Chomsky and Edward S. Herman’s Manufacturing Consent (1988) introduced the “propaganda model” to explain how mass…

0 Comment on Virtual Personalities: Building Concepts of Self in the Metaverse
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Virtual Personalities: Building Concepts of Self in the Metaverse

The construction of identity in a digital world is the way that people shape and present their…

0 Comment on Two Step Flow of Communication: Gordon Ramsay
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Two Step Flow of Communication: Gordon Ramsay

Two step flow communication is the idea that the opinion of the public is more effectively shaped…