Author: Jiaxin

1 Comment on The male gaze of the movie industry
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’ Blog

The male gaze of the movie industry

About “Male Gaze” “Male Gaze” was introduced by scholar and filmmaker Laura Mulvey in her now famous…

3 Comments on Encoding allows creativity to “speak”
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Encoding allows creativity to “speak”

The process of encoding to decoding The encoding/decoding model of communication was first proposed by Stuart Hall…

1 Comment on Are “you” still you?
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Are “you” still you?

No two distinct things exactly resemble each other(SEP, 1996). In the same way, no two people in…

4 Comments on New model of two step flow
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

New model of two step flow

Introduction Introduction The two step of flow theory was proposed by Lazarsfeld. in 1948 based on the…

4 Comments on Welcome to get to know me!
Posted in Blog Hello World

Welcome to get to know me!

Hi, my name is Zeng Jiaxin, and welcome to call me Evelyn. I’m from China and live…