Author: Junjie
Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?
We live in an interconnected world where the media now has immense power to influence the masses….
Constructing Identity in the Digital World: Are We What We portray in the Digital Landscape?
The digital landscape presents an avenue for people to create and manipulate what they let others know about them as well as the amount of information that the public can access
Two Step Theory: How much Influence do Opinion Shapers Wield?
Developed by Paul Laarsfeld, Bernard Berelson and Hael Gaudet, the two-step theory is useful in explaining how…