Basketball, as one of the most popular sports in the world, attracts many viewers through high-level competitive competitions. As the highest level stage of basketball games, NBA is also a model for the sports and entertainment culture industry, and its value far exceeds that of the events themselves.
Marketing strategy:
1. Globalization: Initially, the NBA was not well-known to the world, but it was not until CEO David Stern took office and proposed the concept of globalization that it gradually became well-known to basketball enthusiasts around the world, and now it is widely known.
2. Broadcasters: Major television stations or video platforms will also purchase the broadcasting rights of the NBA. For example, in China, if users want to watch football games online, they can only choose Tencent Video and CCTV. CCTV is free, but not every game is live. If users want to watch specific games, they may also need to recharge Tencent Video membership. This makes many hardcore fans not hesitate to buy members.
3. Advertising: In addition, there are various advertising partners, and now all the jerseys and equipment worn by players, except for shoes, are sponsored by Nike. Most famous players have also signed brand contracts. Almost all sports brands will appear on the field, taking Stephen Curry as an example. After winning the MVP and championship in 2015, he brought a value of up to $14 billion to the previously signed UA company, which is quite frightening.
4. Star Players: In the league, each team has its own star players, and different styles of football attract different fans. The league will create topics and attract traffic through games. Whether online or offline, fans can buy their favorite football stars through official channels, and the NBA has an All Star Game voting mechanism every season. Players selected for the All Star Game are both strong and popular. In addition, the behavior of football stars will also be closely monitored by the media. Almost every year during the off season, there are explosive transfer or trade news, so that fans won’t feel bored on days without games.
5.Legalization of gambling: This has been proposed by the newly appointed president of the NBA,Adam Silver, in recent years, and it also means that many gambling companies will cooperate with the authorities. This also raises questions about the authenticity of the game. Gambling is illegal in many countries, and in the eyes of many fans, this is not an advantage.
In conclusion, the NBA is already a complete and mature cultural industry, a great pastime for fans in their leisure time, and also a model of media globalization.
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It must be said that I am also a fan of the NBA. Your theme selection is very appropriate. The NBA is a big industry and is also very good at marketing. Your article can be a bit longer and use more appropriate examples to make your viewpoint more convincing. For example, in the gambling you mentioned at the end, you can talk about the interesting rules and the generous rewards for winning, so that readers will be more interested in learning about it. Those students from countries where gambling is legalized may go to learn and participate. Overall, it’s very good. I agree with most of your views.
Thanks！