0 Comment on The Influence of Mass Media on Society
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The Influence of Mass Media on Society

Mass media has always been a mirror of society—but it’s also the brush that paints what we…

0 Comment on Movie clip bloggers – The practice and innovation of the new two-step-flow theory in the Internet era
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Movie clip bloggers – The practice and innovation of the new two-step-flow theory in the Internet era

cuicuigo is a clip blogger on TikTok, he now has nearly 800,000 followers and has received more than…

0 Comment on Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads
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Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads

What the theory says Two-step flow argues that mass media rarely persuades people directly. Messages first pass…

0 Comment on What Is the Two-Step Flow Theory?
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What Is the Two-Step Flow Theory?

The Two-Step Flow Theory is a communication idea developed by Paul Lazarsfeld and Elihu Katz in the…

0 Comment on The “Culture Industry” in the Digital Age
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The “Culture Industry” in the Digital Age

The idea of the Culture Industry was first introduced by Theodor Adorno and Max Horkheimer in 1944….

0 Comment on The Real Meaning of the Culture Industry.
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The Real Meaning of the Culture Industry.

Have you at times felt that most of the movies, songs or TV shows seem somehow the…

0 Comment on Theater Accessibility: The Flow of Bootlegs
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Theater Accessibility: The Flow of Bootlegs

Throughout the rise of the internet, and even before, videos of theater shows are known to be…

0 Comment on use two steps flow to explain buy people always follow bloggers to buy things
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use two steps flow to explain buy people always follow bloggers to buy things

A few days ago, while browsing a home decor blogger’s video, she mentioned that her cosmetics were…

0 Comment on The Culture Industry: Everyone’s “Obsessed”, and Everything is “Insane”.
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The Culture Industry: Everyone’s “Obsessed”, and Everything is “Insane”.

Coined by Max Horkheimer and Theodor Adorno in 1947, “the culture industry” is a term used to…

0 Comment on How is the two step flow theory still used in todays society.
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How is the two step flow theory still used in todays society.

The two step flow theory is a communication model which states that media messages don’t directly influence…

0 Comment on Two-Step Flow Theory in Cross-Cultural Communication: How IShowSpeed’s 2025 China Tour Redefined Global Narration of China
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Two-Step Flow Theory in Cross-Cultural Communication: How IShowSpeed’s 2025 China Tour Redefined Global Narration of China

Introduction In March 2025, American internet celebrity Darren Watkins Jr. (known as”(ShowSpeed”) and nicknamed “Jiakang Ge’ by…

0 Comment on Skincare and Social Media: How Two-Step Flow Still Works Today
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Skincare and Social Media: How Two-Step Flow Still Works Today

Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…

0 Comment on The Two Step Flow: Decoding 2016 U.S. Election Communication
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The Two Step Flow: Decoding 2016 U.S. Election Communication

Lazarsfeld, Berelson and Gaudet proposed the “two step flow theory” in their book “The People’ Choice”: Idea…

0 Comment on Get to know me
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Get to know me

Hi guys nice to meet you! I’m Yijia Chen, you can also call me Mandy. I came…

1 Comment on COVID-19 and the Two Step Flow Theory
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COVID-19 and the Two Step Flow Theory

Formulated in “The People’s Choice” by Paul Lazarfeld, the Two-Step Flow theory discusses how mass media is…

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About me

Hello! My name is Mao Xiaodan. I’m someone who enjoys a variety of hobbies, especially in the…

0 Comment on Using cultural industry theory to understand and interpret contemporary phenomena
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Using cultural industry theory to understand and interpret contemporary phenomena

When we say cultural industry, we will always say the cultural products are controlled by capital and…

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hello world

Hello, my name is Samet, and I am Turkish. I love to play games on my pc…

0 Comment on Hello world
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Hello world

Hello! I’m Giuditta, also known as Judy. I’m mixed Italian and Eritrean. I love traveling and discovering…

0 Comment on What’s your deal?
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What’s your deal?

My name is Amaya Rey. I could offer a surface introduction explaining where im from, how old…

0 Comment on Hello,this is Tinazi
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Hello,this is Tinazi

Hi there! I’m really glad you clicked on my blog—let’s start with the basics: my Chinese name…

0 Comment on hello, here’s Ella
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hello, here’s Ella

hello everyone, my name is Chenye Zhang, you can call me Ella. I am 20 years old…

0 Comment on About me
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About me

self- introduction Hello everyone, my name is Xin Shen. I’m twenty years old and I come from…

0 Comment on Hi, I’m Anny
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Hi, I’m Anny

Hi everyone! I’m Anny, and my Chinese name is Li Haishan. I’m from Guangzhou—a super lively city…