How Social Media Platforms “Manufacture Consent” Today
Herman and Chomsky’s idea of Manufacturing Consent was originally about newspapers and TV, but when I think about how…
Ideas of Encoding and Decoding: Why We All See the Same Media Differently
Scroll through TikTok, flip on the news, or glance at a billboard on your commute—you’re not just…
Bidding for the Buyer: Manufacturing Consent.
When watching the news or reading news-related media, how often do you question the value of your…
Encoding and Decoding weaved into Wicked
The ideas of encoding and decoding can be seen in the 2024 film Wicked and the stage…
American Procedurals: Encoding and Decoding ‘Copaganda’
When we consume television, we don’t often think about the messages that are put into the shows, …
Manufacturing Consent: The Palestinian Genocide
The theory of manufacturing consent stems from Edward S. Herman’s and Noam Chomsky’s book, Manufacturing Consent: The…
Orientalism – An encoding within an unequal power structure
Edward Said, in his 1978 publication Orientalism, critiqued the biased understanding of Eastern cultures by the West, emphasizing…
Manufacturing Consent:
How Media Shapes What We Think Without Us Noticing Much 1. The Core Idea When Herman and…
Ideas of Encoding and Decoding: How Meaning Is Made and Shared
Encoding and decoding theories are some of the basic concepts in the incidence of how meaning moves…
Manufacturing Consent
Manufacturing consent, a concept articulated by Edward S. Herman and Noam Chomsky, describes the structural processes through…
Internet meme: Decoding “Side-Eyed Chloe”
Stuart Hall’s (1973) coding and decoding theory provides a powerful analytical tool for us to understand contemporary…
Manufacturing Consent, Everyday: Learning to See the Filters
I didn’t expect to be shaken up when I first read Manufacturing Consent. I thought, “Of course…
Understanding Encoding and Decoding Through a McDonald’s “I’m Lovin’ It” Advertisement
In our daily life, we can see McDonald’s advertisement posters displayed everywhere, such as in subways, stations…
Manufacturing Consent: The story we hear and the story that stay quiet.
When we see news like this”Experts agree…” many of us might not think too much about it….
Manufacturing Consent: Decoding the Propaganda Model
Critical books like Critical Political Economy of the Media by Jonathan Hardy and Meenakshi Gigi Durham’s Media…
Encoding and decoding in a Chinese TV series
The theory of encoding and decoding includes encoding and decoding. Encoding means transforming information from one form…
Being Ourselves Online: Constructing Identity in a Digital World
In today’s digital world, self-expression has become an art, a kind of tightrope walk. We no longer…
The Virtual Self: How Digital Spaces Shape Who We Are
In today’s hyperconnected society, our identities are no longer confined to the physical world. Online forums, virtual…
Reading Between the Lines
Decoding Culture: Why Semiotics Matter More Than Ever We can decipher what we see in our daily…
Self-Identity in a Digital World
There is something about social media that just shifts everything, either in a positive or negative way….
Instagram vs BeReal: Constructing Identity in a Digital World
Theory Published in 1959, Erving Goffman discusses how individuals present themselves in various situations, and how these…
Influencer Identity: The Blueprint
In today’s world and on social media, there are many influencers constantly on our feed. These influencers…
The public and the influencer chain
Two step flow theory When we think about how the Italian government communicates with people, it’s easy…
How can Construction of identity be a good and bad thing
Construction of Identity in a digital world is a process where people create and manage a self-image…