The Influence of Mass Media on Society
Mass media has always been a mirror of society—but it’s also the brush that paints what we…
Movie clip bloggers – The practice and innovation of the new two-step-flow theory in the Internet era
cuicuigo is a clip blogger on TikTok, he now has nearly 800,000 followers and has received more than…
Two-Step Flow Theory: How Meaning (Not Just Messages) Spreads
What the theory says Two-step flow argues that mass media rarely persuades people directly. Messages first pass…
What Is the Two-Step Flow Theory?
The Two-Step Flow Theory is a communication idea developed by Paul Lazarsfeld and Elihu Katz in the…
The “Culture Industry” in the Digital Age
The idea of the Culture Industry was first introduced by Theodor Adorno and Max Horkheimer in 1944….
The Real Meaning of the Culture Industry.
Have you at times felt that most of the movies, songs or TV shows seem somehow the…
Theater Accessibility: The Flow of Bootlegs
Throughout the rise of the internet, and even before, videos of theater shows are known to be…
use two steps flow to explain buy people always follow bloggers to buy things
A few days ago, while browsing a home decor blogger’s video, she mentioned that her cosmetics were…
The Culture Industry: Everyone’s “Obsessed”, and Everything is “Insane”.
Coined by Max Horkheimer and Theodor Adorno in 1947, “the culture industry” is a term used to…
How is the two step flow theory still used in todays society.
The two step flow theory is a communication model which states that media messages don’t directly influence…
Two-Step Flow Theory in Cross-Cultural Communication: How IShowSpeed’s 2025 China Tour Redefined Global Narration of China
Introduction In March 2025, American internet celebrity Darren Watkins Jr. (known as”(ShowSpeed”) and nicknamed “Jiakang Ge’ by…
Skincare and Social Media: How Two-Step Flow Still Works Today
Last week, my flatmate showed me a post on Xiaohongshu (Little Red Book) about a new serum…
The Two Step Flow: Decoding 2016 U.S. Election Communication
Lazarsfeld, Berelson and Gaudet proposed the “two step flow theory” in their book “The People’ Choice”: Idea…
Get to know me
Hi guys nice to meet you! I’m Yijia Chen, you can also call me Mandy. I came…
COVID-19 and the Two Step Flow Theory
Formulated in “The People’s Choice” by Paul Lazarfeld, the Two-Step Flow theory discusses how mass media is…
About me
Hello! My name is Mao Xiaodan. I’m someone who enjoys a variety of hobbies, especially in the…
Using cultural industry theory to understand and interpret contemporary phenomena
When we say cultural industry, we will always say the cultural products are controlled by capital and…
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Hello, my name is Samet, and I am Turkish. I love to play games on my pc…
Hello world
Hello! I’m Giuditta, also known as Judy. I’m mixed Italian and Eritrean. I love traveling and discovering…
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My name is Amaya Rey. I could offer a surface introduction explaining where im from, how old…
Hello，this is Tinazi
Hi there! I’m really glad you clicked on my blog—let’s start with the basics: my Chinese name…
hello, here’s Ella
hello everyone, my name is Chenye Zhang, you can call me Ella. I am 20 years old…
Hi, I’m Anny
Hi everyone! I’m Anny, and my Chinese name is Li Haishan. I’m from Guangzhou—a super lively city…