1 Comment on 《Manufacturing Consent》Media manipulation is ubiquitous in our daily lives
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《Manufacturing Consent》Media manipulation is ubiquitous in our daily lives

In his book Manufacturing Consent, Noam Chomsky offers insight into how media can shape public perceptions and…

1 Comment on Encoding and decoding: Controversy surrounding the Paris Olympics opening ceremony
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Encoding and decoding: Controversy surrounding the Paris Olympics opening ceremony

The opening ceremony of the Paris Olympics was presented in a unique way of cruising the Seine…

0 Comment on Shaping the Story: Unveiling the Hidden Forces Behind Media Manipulation
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Shaping the Story: Unveiling the Hidden Forces Behind Media Manipulation

In the contemporary era of digital information, the consumption of media has become a fundamental aspect of…

0 Comment on Lin Manuel Miranda’s Hamilton: the 21st century’s most popular musical
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Lin Manuel Miranda’s Hamilton: the 21st century’s most popular musical

Stuart Hall’s theory of encoding and decoding explains how media messages are created (encoded) and how the…

0 Comment on The Story Behind the Moon Landing: A Different Perspective on Global Decoding from Apollo 11
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The Story Behind the Moon Landing: A Different Perspective on Global Decoding from Apollo 11

In the field of media and communication, the concepts of encoding and decoding help us to understand…

1 Comment on Encoding&Decoding:Whisper Challenge
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Encoding&Decoding:Whisper Challenge

About Hall’s encoding and decoding model,this is a process of information transmission and interpretation. As Hall suggests,…

0 Comment on How Media Shapes Reality: The Battle of Narratives in the Hong Kong Protests
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How Media Shapes Reality: The Battle of Narratives in the Hong Kong Protests

Stuart Hall’s theory of encoding and decoding provides a comprehensive framework for understanding how media messages are…

0 Comment on Decoding Nike’s “Dream Crazy” Campaign: A Study Through Hall’s Reception Theory
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Decoding Nike’s “Dream Crazy” Campaign: A Study Through Hall’s Reception Theory

Nike’s “Dream Crazy” campaign, starring Colin Kaepernick, sparked a whirlwind of debate when it debuted in 2018. While shedding light…

1 Comment on Manufacturing Consent: How Media Shapes Public Perception”
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Manufacturing Consent: How Media Shapes Public Perception”

Introduction Manufacturing Consent: The Political Economy of the Mass Media, published in 1988, is a groundbreaking book…

1 Comment on Manufacturing Consents: How Media Shapes Public Opinion
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Manufacturing Consents: How Media Shapes Public Opinion

In Manufacturing Consent (1988), Noam Chomsky and Edward Herman examine how mass media influences public opinion through…

0 Comment on How Encoding and Decoding is used by GeForce Now
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How Encoding and Decoding is used by GeForce Now

Hall’s encoding/decoding model used signs to encode media text or programme’s meaning. The audience would decode the…

0 Comment on How Donald Trump Use Propaganda Model to Win the Election?
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How Donald Trump Use Propaganda Model to Win the Election?

When it comes to the most attention-grabbing news in November, it is undoubtedly the recently concluded U.S….

1 Comment on Manufacturing Consent: How Media Affects Public Opinion
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Manufacturing Consent: How Media Affects Public Opinion

Introduction In the era of information explosion, how media influences public opinion has become an important topic….

0 Comment on Cracking the Code: A National Treasure
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Cracking the Code: A National Treasure

The theory of encoding and coding by Jamaican-scholar cultural theorist Stuart Hall (1932-2014)He is often referred to…

0 Comment on The attitude of mainstream media in different countries towards the discharge of nuclear wastewater in Japan is used as a case study——Manufacturing Consent
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The attitude of mainstream media in different countries towards the discharge of nuclear wastewater in Japan is used as a case study——Manufacturing Consent

Manufacturing Consent is a concept derived from media criticism and political economy, originally proposed by Edward Herman…

0 Comment on Decoding Modern Family: How Stuart Hall’s Theory Intersects with the Sitcom’s Messaging
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Decoding Modern Family: How Stuart Hall’s Theory Intersects with the Sitcom’s Messaging

 “Modern Family,” a popular television sitcom that ran between 2009 through 2020, presents an excellent case study…

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0 Comment on Heinz: The Ultimate Advertising Fail
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Heinz: The Ultimate Advertising Fail

A theory developed by Jamaican scholar, Stuart Hall, researched this idea of reception where he looked into…

0 Comment on Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?
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Manufacturing Consent: How much influence do the Elites Have over Mainstream Media?

We live in an interconnected world where the media now has immense power to influence the masses….

0 Comment on Constructing Identity in the Digital World: Are We What We portray in the Digital Landscape?
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Constructing Identity in the Digital World: Are We What We portray in the Digital Landscape?

The digital landscape presents an avenue for people to create and manipulate what they let others know about them as well as the amount of information that the public can access

0 Comment on Behind the Headlines: Manufacturing Consent in the Digital Age
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Behind the Headlines: Manufacturing Consent in the Digital Age

Noam Chomsky and Edward S. Herman’s Manufacturing Consent (1988) introduced the “propaganda model” to explain how mass…

4 Comments on Keeping up the Medium: the Medium Theory through the lens of the Kardashians.
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Keeping up the Medium: the Medium Theory through the lens of the Kardashians.

In our ever-evolving world, where we’re constantly transitioning from medium to medium from screens to pages, from…

1 Comment on End of an Era: Celebrities and their use of Social Media
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End of an Era: Celebrities and their use of Social Media

Zendaya and Timothée Chalamet are two of the biggest working actors we have today. They have starred…

1 Comment on The Formation of Identity in a Digital Era
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The Formation of Identity in a Digital Era

In the contemporary, highly interconnected society, our identities are influenced not only by our physical environments but…

1 Comment on The Identity of Digital Influencers, Coincidence or Deliberate Arrangement?
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The Identity of Digital Influencers, Coincidence or Deliberate Arrangement?

In the digital world, celebrities and influencers often sculpt captivating personas that may not fully represent their…